Okay, this Puerto Rico relief effort started by Stephen Colbert is a little convoluted, but it’s also genius. No one can resist posting their #TBT photos for a good cause.

Nick Kroll appeared on Late Night with Stephen Colbert and announced that he was encouraging celebrities to share their awkward teen photos, but with a humanitarian angle. If those celebrities hashtag the image #PuberMe and #PiertoRicoRelief, Colbert will send money from his AmeriCone ice cream fund to Puerto Rico, and Kroll will match every donation.

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It’s not clear how much money that actually is, but the popularity of the #PuberMe challenge is growing. Most people share their old goofy school pics for the likes, so you might as well share them for charity. It’s mostly comedians, but a few unexpected celebs are starting to make appearances—awkward appearances we won’t soon forget, starting with Colbert:

Play a game and see if you can recognize people before looking at their name:

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The winner is probably Lin-Manuel Miranda, who has as usual gone above and beyond what was asked for:

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